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Enhance Customer Experience with Charket Surveys
Customer experience plays an important role in marketing, sales and customer service. According to a study done by PwC, more than 80% of buyers said they would like to pay more for a great experience. Customer experience is all about making customers feel privileged and valued. Listening to what they say helps businesses learn more about their customers' interests and pain points, so to improve their products, services and overall customer experience. Well use of surveys should be a priority for any businesses that want to retain their existing loyal customers and win more new customers.
Charket Surveys offers a comprehensive way to create and distribute surveys, and analyze survey response within Salesforce CRM. Being a flexible and secure survey solution, Charket Surveys helps companies obtain helpful insights into their products and services.
Why customer feedback are important to businesses?
Customer feedback help improve a company's products and services. Feedback tell what work well and what need be done better to solve customers' problems, fulfill their needs, and improve their experience.
Inviting customers to survey a company's teams on a regular basis generates the ongoing customer feedback which can be used to fine tune the performance of the teams. The transparency created from customer feedback keeps a company's customer service standards high.
Customer feedback help a company measure their customer satisfaction. There is no doubt that all companies want their customers to be satisfied with their products and services due to the fact that customer satisfaction and customer loyalty are crucial factors contributing to their financial performance. It's a best practice to get customers' feedback on a regular basis and use their feedback to make improvements. Doing this right will for sure help companies increase their customer loyalty and win more customers at the same time.
Customer feedback help make data driven decisions. Successful companies use as much data as they can abstain from different sources to implement effective strategies to grow their business. Among all data sources, Customer feedback is considered the most relevant to revenue growth. Great leaders know how to translate insights into customer satisfaction to wealth fueling long period of prosperity.
Essential tips for creating your survey
These are some proven ways to turn your surveys into reliable and insightful customer feedback.
Identify the right audience for each survey.
State clearly why recipients receive a survey and be transparent about the goal the survey helps achieve.
Use good timing to send surveys. For example, send a survey right after a customer service case is closed.
Keep each survey short and make each question explicit.
Distribute surveys through channels that are as accessible as possible to customers, such as social media. This will increase the chance of them responding to surveys.
Comply with applicable local laws on collecting and storing of personal data.
Charket Surveys advantages
Being one of the most popular Charket features, Charket Surveys offers the following advantages.
Charket AppExchange app is a Salesforce native app, all data Charket Surveys collects is stored in Salesforce database and associated with Salesforce leads and contacts.
Charket Surveys provides a Flow action that makes possible sending surveys under various scenarios. Data collected through Charket Surveys can enable workflow automations within Salesforce.
Charket Survey Builder offers a user friendly WYSIWYG UI for creating and customizing surveys.
In addition to supporting traditional survey distribution channels, Charket Surveys has the enhanced support of sending surveys through social media, like WeChat, in order to provide customers a seamless experience providing their feedback.
Survey data, including customer consent, is submitted to Salesforce directly without using any proxy servers. Both in transit over the Internet and at rest in the Salesforce database, the survey data is fully protected by Salesforce's multi-layers of data security technologies and personal data protection framework.
Needless to say how important customer feedback are to businesses. Charket Surveys focuses on helping them collect their most valuable customer feedback and make good use of such data in decision making, product development and customer satisfaction enhancement.
Schedule a session with our experts to learn how Charket Surveys can help you better understand your customers.