Why Charket
Performance
Charket apps connect social networks directly to Salesforce Customer 360 without using any servers in between. A direct integration reduces factors that will slow down the traffic of data. Such factors include, but not limited to, extra network routings, additional request processing and server resource bottlenecks. With Charket apps, a message from a social network user will only take about 1 second to reach a support agent.
Flexibility & Scalability
Salesforce's award winning Lightning Platform is well known for its flexibility and scalability. Salesforce customers can create its own data schema, build automations using Flows and Process Builder, and even develop apps using Apex code. Charket apps are Salesforce native apps that run on top of the Lightning Platform. Charket apps inherit the platform's flexibility and scalability features that Charket customers can rely on to implement their most successful social network solutions.
Data Security
Needless to say how bad situations can be after data breach happens. Charket is the only social CRM provider that does NOT have access to customers' data. All data Charket apps generate is processed and stored in each customer's own Salesforce org so such data is fully secured by Salesforce's authentication and verification technologies. Having the confidence in Charket apps being able to truly protect their data is why international brands choose Charket. Safeguarding their data is the bottom line for them to choose any business applications.
GDPR Compliance
GDPR is applicable to companies all around the world if they collect personal information from people who live in European countries. By using Charket apps, companies can implement their social network strategies with the least amount of effort to get compliant with GDPR and potentially other personal data protection laws. Charket is so far the only WeChat solution provider that can offer GDPR compliance.
Support of Salesforce Clouds & Social Networks
Charket apps have the most complete support of Salesforce cloud products including Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud, Pardot and Commerce Cloud (China edition). Charket apps support major social networks including WeChat, WeCom, WhatsApp, LINE and SMS. Our suite of AppExchange apps offer a one-stop solution for social network marketing, social selling and customer service through social networks.
Data to Empower BI & AI
All data Charket apps generate is stored along with other Salesforce data in the same database. Salesforce's strong BI capability empowered by its Reports, Dashboards and Tableau can be used to analyze social network data in order to make data driven decision making possible. Salesforce Einstein AI can use social network data to better comprehend customers' needs and offer sales and service teams smart advice to approach customers and keep them engaged.
Easy to Get Started and Maintain
Charket apps run within Salesforce where all other Customer 360 features are implemented. Charket apps work in a consistent manner with the rest of the CRM functions do. End users will find it easier to get started and the current admin team can support Charket apps with very minimum learning effort.
Technical Expertise
Charket apps were designed and developed by product teams that have in-depth social network integration knowledge and two decades of Salesforce development experience. Our technical expertise in both Salesforce CRM and social networks guarantees Charket apps will run efficiently and reliably.
Cost
Charket apps deliver significant values and stay cost effective at the same time.
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Social network strategy implemented through Charket apps reduces the unforeseeable opportunity costs.
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Sales intelligence offered by Charket apps helps sales team win more opportunities which contribute to the growth of revenue.
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Sales process adopted by Charket apps improves efficiency and increases sales team's capacity by as high as 5 times.
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Flexibility and scalability Charket apps are well known for and subscription based pricing model keep the total cost of ownership low and predictable.
Opportunity costs are often ignored but they are usually significantly high. Examples of opportunity costs include the lost revenue from not implementing a working social network solution and the cost of data breach from not using a secure social network solution.